It’s Ash vs Sushmita again!

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Aishwarya and Sushmita for Kalyan Jewels
Aishwarya and Sushmita for Kalyan Jewels

Seems the oldest rivalry between the world’s prettiest women is back! Aishwarya Rai Bachchan has replaced Sushmita in advertisements for a leading jeweler.

Aishwarya replaced Sushmita in the endorsements for Kalyan Jewellers and bagged a multicrore endorsement deal.  Aishwarya recently made a public appearance for the same.

The rivalry between world’s most beautiful women started when Sushmita Sen and Aishwarya Rai both of them participated in the Miss India pagent way back in 1994.  Though both won the Miss World and Miss Universe title respectively, the rivalry heated up when both started their Bollywood careers.

But why did the jeweler get Aishwarya’s print advertisements similar to Sushmita’s?