Priyanka bags Incredible India campaign from Big B

Priyanka Chopra
Priyanka Chopra

Priyanka Chopra is surely on a roll! A week after winning the Padma Shri, the country’s fourth highest civilian award, sources say the actress will now be the sole brand ambassador for Incredible India. Incredible India iIs the government’s global marketing campaign to promote tourism in India.

Well apparently Big B, Amitabh was also being almost finalized alongside Priyanka but her new international celebrity status tipped the scales in her favour. The actress who bagged “favourite actress in a new TV series” award at People’s Choice Awards for Quantico is the first south Asian actress to do so.

PC was also the first Indian to present an award at this year’s Oscars.  Her new international celeb status according to sources could go a long way to reverse India’s image as a unsafe destination for women tourists.

But some insiders say that Bollywood superstar Amitabh Bachchan was dropped post the Panama Paper’s leak. But as they say someone’s loss is another ones profit!