The latest health fad: Cold-Pressed Juices

JusDivine Juices
JusDivine Juices

Why cold pressed juices are bae!

JusDivine Juices
JusDivine Juices

We all know that juices need a juicer but recently cold-pressed juices have become popular. Not only are they healthier, they pack in more nutrients and don’t spoil as quickly as our normal juices. So we asked the experts as JusDivine juices to answer our queries on cold-pressed juices:

What does the process of cold-pressing refer to?

Cold-pressing is a slow, careful process of grinding and pressing a fruit or vegetable in a special machine to extract the juice from it. When fruits and vegetables are cold-pressed in a hydraulic press juicer, not only do they keep their nutrients and enzymes intact, but they also do not oxidise or degrade. This means that your glass of cold-pressed juice will be packed with more nutrients, will taste delicious, and will last longer. It’s the closest you will come to drinking a fruit!

How is cold-pressing different from blending?

There are a number of essential nutrients and enzymes present in fruits and vegetables. But when they are cut and ground in a traditional mixer or blender, many of these vital vitamins, minerals, proteins, nutrients and enzymes are compromised due to a process called ‘oxidation’ that results from the heat,static electricity and large amounts of air that are generated by the blender.

The process of cold-pressing on the other hand, does not result in large amounts of heat, electricity or air. This means that the cellular structure of your raw fruit and vegetablesis never damaged, and nutrients, minerals and enzymes remain remarkably intact. Cold-pressing is the only juicing process that ensures that your juice can be bottled and stored for at least 3 days without preservatives and still be fresh.

Why is drinking raw juice good for me?

The human body is made up of millions of living cells. These living cells require what is known as ‘living food’ or ‘raw food’ to function adequately. Raw foods are packed with nutrients, vitamins, amino acids, anti-oxidants, minerals and enzymes in their most natural form that your body can absorb and assimilate easily. Drinking raw juice is good for you as it is said to be the fastest way to cleanse and restore your body to wellness.

JusDivine, is completely raw and loaded with essential nutrientswhich help restore your immune system and promote overall well-being. It’s like an easily digestible liquid fuel that helps cleanse and fortify your body!


But I’ve heard that it’s healthier to eat raw fruit and veggies.

And you’re right! It is definitely healthier to eat fruit and veggies in raw form. But many of us tend to compromise on what’s good for us because of our hectic schedules and fast-paced lives. Then there’s the undeniable fact that some vegetables just aren’t great-tasting enough in raw form (spinach, we’re looking at you), and cooking them substantially reduces their nutrients.

According to the WHO (World Health Organization) a 5-A-Day program is recommended, which entails the consumption of at least five portions of fruit and vegetables each day. Imagine having to eat 5 apples at one go. Sounds difficult doesn’t it? Now imagine drinking 500ml of apple juice. Quite a piece of cake! Juicing is one of the fastest way to get a large amount of micronutrients into your body.

The process of cold-pressing is the closest you will come to eating fruits and vegetables in their raw form as it retains all its nutritious vitamins, minerals, amino acids, antioxidants, natural antibiotics and enzymes.

Usha Nutripress Cold Press Juicers
A Cold Press Juicers

I’ve heard fiber is good for you but juices do not contain much fiber.

Right again. Fiber is very important to keep your digestive system functioning well, and subsequently keep your entire being healthy. In addition to fiber, your body requires other vital nutrients and living enzymes on a daily basis. It is said that the human body uses a significant amount of energy to digest and assimilate these nutrients, due to the pulp or fiber that is found in raw fruits and vegetables. In juices however, the pulp or fiber is separated, thereby allowing nutrients to pass directly into your bloodstream, and making youfeel refreshed, rejuvenated and revitalized.

Juices aren’t really meant to be the main source of fiber in your diet. You can include cereals or wholegrain foods that contain barley, wheat, oats, multigrain breads, dried fruits or nuts into your diet which are great sources of dietary fiber. To boost your juice, you could stir in a tablespoon of psyllium husks or chia seeds to increase its fiber content.

Why are juices good for me?

Juices contain minimal fiber. This means that the high content of nutrients i.e. vitamins, minerals and enzymes that it possesses, can be easily absorbed into your body. Juices are great for your body because you will experience:


•    Increased energy and stamina

•    Strengthened immune system

•    A regulated, nourished digestive system

•    More alkalized pH levels

•    Balanced blood sugar levels

•    Radiant, glowing complexion

•    Healthy hair and nails



About JusDivine

What’s so great about JusDivineas compared to other juices that are available in the market?

Well to start off with, JusDivine is the closest you will come to ‘drinking’ a raw fruit! Most of the juices that are available in the market are made from fruit concentrate or pulp and have been processed or treated with chemicals to extend their shelf-life. They use a process called ‘pasteurization’, and adding unhealthy preservatives to the juice to increase its shelf life.Pasteurization involves heating the juice to high temperatures and then cooling it to destroy harmful micro-organisms. But in effect,this process ends up destroying the useful micro-organisms, active enzymes, vitamins and minerals in the juice as well, making it less nutritious. The juices are then artificially fortified to add these nutrients back.

When you buy JusDivine, you get a pure, all-natural, unpasteurized juice with no additives – no sugar, no preservatives, no colours or flavours. Our juices are squeezed from the fruit or vegetable and are bottled and delivered to your doorstep. Because we believe that the best way to get all the nutrients from fruits and vegetable is to have it in its most natural form i.e. raw!

What about the juices from other juice bars?

Many juice bars use high-speed centrifugal juicers that speed up oxidation and killthe vital nutrients and living enzymes in the raw produce. JusDivine uses the cold-pressed technology and is made fresh daily with the highest quality standards at a central facility, to offer you a pure, all-natural, unpasteurized and freshly squeezed juice with no additives – no sugar, no preservatives, no colours or flavours.

How do I know that JusDivine is being made in hygienic conditions?

At JusDivine, we take hygiene very seriously.

At our facility, our manpower is highly trained right from the handling of fruits and veggies to the bottling of the juices. We have developed a rigorous set of Standard Operating Procedures (SOPs) which is overseen by a designated Quality Officer. We have appointed independent auditors to audit the juice facility at pre-defined intervals. Samples of juices are sent regularly to labs for testing. Juices are produced and bottled in an extremely sanitized environment.


Can I use JusDivineas a cleanse or detox?

Absolutely! JusDivineis a great way to detoxify or cleanse your system of the waste that has been accumulated over the years due to improper diet, pollutants, busy lifestyles and pharmaceutical products. Drinking juices gives your digestive system a much-needed rest, and offers your body a chance to repair and rebalance itself.By adding a raw meal to your day, it allows digestion to begin without sapping your energy, making you feel lighter and more energetic. Fix an appointment with our dietician who will guide you on how you can use JusDivine as a cleanse.


How many calories are present in JusDivine?

To know the calorie content in our juices, you can refer to the nutritional chart that is available against each of our juices.


How long can I store JusDivine?

If properly refrigerated, JusDivinecan be stored for about 72 hours after pressing. To preserve its freshness, keep JusDivine chilled all the time until you are ready to drink it. It is best if you refer to the “Best Before” date on the bottle before you consume it. You can also freeze JusDivinewhich will extend your window of enjoyment.

How do I register for my JusDivine?

You can register by clicking on the ‘Login’ link on the homepage and follow the ‘New Registration’ proceudre. Fill the form with all your correct details, review the terms and conditions, provide your payment details and submit the registration information. If you need some more help, you can always call our customer service executive on 022 2509 5333.