Akshay Kumar steps down as brand ambassador of Elaichi brand 

Akshay Kumar steps down as brand ambassador of Elaichi brand, apologies to fans: 

Actor Akshay Kumar stepped down as a brand ambassador of a famous elaichi brand, with whom he recently signed up, and announced the news on his official Twitter Handle. For people who are not familiar, the actor was recently seen in an advertisement of elaichi for a brand that also makes tobacco. In his tweet, Akshay also apologized to his fans for endorsing the brand and also pledged to donate fees for the noble cause.

In his tweet, Akshay wrote, “I am sorry. I would like to apologize to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes.”

On the professional front, Akshay Kumar will be seen in the movie Prithviraj with Manushi Chhillar. He also has Bade Miyan Chote Miyan, Oh My God 2, and Gorkha in the pipeline.