Social media calls out desi celebs that support # BlackLivesMatter but still endorse fairness creams:
Recently there have been protests and riots in several states in the US, as citizens marched to condemn the death of George Floyd, allegedly a victim of racial profiling by police officers. After the incident people went out on streets against police brutality. From tear gas to burning cars and ransacked stores, the protests turned violent across the country.
There was one more consequence of the death, #BlackLivesMatter trended on Twitter. Some Bollywood celebrities were also among those who condemned the racism on social media.
Check out the posts:
View this post on Instagram
View this post on Instagram
There is so much work to be done and it needs to starts at an individual level on a global scale. We all have a responsibility to educate ourselves and end this hate. End this race war here in the US, and around the world. Wherever you live, whatever your circumstances, NO ONE deserves to die, especially at the hands of another because of their skin color. On May 25th, George Floyd was pinned down by the neck by a Minneapolis police officer and died. He laid there, fighting for his life, struggling to breathe, and other officers just stood there and watched. The officer has now been charged with murder. George, I am praying for your family. ❤️ Text “FLOYD” to 55156 and sign the petition. #JusticeForGeorgeFloyd
— Disha Patani (@DishPatani) May 30, 2020
However, netizens called out celebrities for condemning racism on one hand but on the other endorsing fairness creams.
List of Indian actors who are speaking on BLM and their fairness cream ads, a thread : pic.twitter.com/yUeRNLch6U
— anti pigeon (@aluminiummaiden) May 31, 2020
— Reya Ahmed (@tweetsofreya) May 29, 2020
Bollywood really should shut the fuck up about police brutality and racism. You endorse fairness creams, cozy up to a fascist regime and act in a 1000 cop movies glorifying lawlessness and fake encounters! Hollywood la chance kadaikum na ishta pundai ku pesardhu!
— Viswaram Natarajan (@viswaram87) May 31, 2020
Bollywood peeps: regularly endorse fairness creams, practice blackface, actresses whitewash themselves on screen, stoic silence on issues in India
also Bollywood peeps: we condemn racism 10,000 miles away in America #hypocrisy
— Sunayana Bhatia (@sunayanabhatia) June 1, 2020
As much I appreciate the Bollywood celebs posting their opposition to the institutional racism and police brutality, need to introspect their endorsement of fairness creams, and not speaking up against “injustice” that sustains at home.
Hypocrisy lies under their skin!
— Adarsh Badri (@Adarsh_Badri) May 31, 2020
Bollywood : All colours are beautiful (but we will cast white actress and we will endorse fairness cream through racism commercial ads) #MaanKiBaat
— Swayamsevak Funk (@Bongtweeps) May 31, 2020
First thing first the concept of a fairness cream caters to the concept of racism because it is based on the presumption that skin color is more desirable and consequently, superior, to others. Fairness creams also set unrealistic beauty standards for women and men both. Yet celebs promote them.
Celebs usually have a large fan base and these fans are influenced by their actions. when celebrities promote a product that promotes the ideology of colorism then she or she is also contributing to a world where racism exists.