Celebs supporting #BlackLivesMatter & endorse fairness creams make us angry!

Social media calls out desi celebs that support # BlackLivesMatter but still endorse fairness creams:

Recently there have been protests and riots in several states in the US, as citizens marched to condemn the death of George Floyd, allegedly a victim of racial profiling by police officers. After the incident people went out on streets against police brutality. From tear gas to burning cars and ransacked stores, the protests turned violent across the country.

There was one more consequence of the death, #BlackLivesMatter trended on Twitter. Some Bollywood celebrities were also among those who condemned the racism on social media.

Check out the posts:


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💔 #JusticeForGeorgeFloyd

A post shared by Kareena Kapoor Khan (@kareenakapoorkhan) on


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There is so much work to be done and it needs to starts at an individual level on a global scale. We all have a responsibility to educate ourselves and end this hate. End this race war here in the US, and around the world. Wherever you live, whatever your circumstances, NO ONE deserves to die, especially at the hands of another because of their skin color. ⁣⁣⁣ ⁣⁣⁣ On May 25th, George Floyd was pinned down by the neck by a Minneapolis police officer and died. He laid there, fighting for his life, struggling to breathe, and other officers just stood there and watched. The officer has now been charged with murder.⁣ ⁣⁣⁣ George, I am praying for your family. ❤️ ⁣⁣⁣ ⁣⁣⁣ Text “FLOYD” to 55156 and sign the petition. ⁣⁣⁣ #JusticeForGeorgeFloyd

A post shared by Priyanka Chopra Jonas (@priyankachopra) on

However, netizens called out celebrities for condemning racism on one hand but on the other endorsing fairness creams.

First thing first the concept of a fairness cream caters to the concept of racism because it is based on the presumption that skin color is more desirable and consequently, superior, to others. Fairness creams also set unrealistic beauty standards for women and men both. Yet celebs promote them.

Celebs usually have a large fan base and these fans are influenced by their actions. when celebrities promote a product that promotes the ideology of colorism then she or she is also contributing to a world where racism exists.