Check out how netizens reacted to HUL’s decision to drop ‘Fair’ from ‘Fair & Lovely’:
In the past few years, skin lightening creams have received a lot of backlash on the internet for giving out an unhealthy obsession with fairness that is prevalent in our country. Brands have been blamed for their inclusivity and in a way targeting people with darker skin tones. Recently, in order to take a step forward to eradicate skin-colored based discrimination, Shaadi.com removed their “Skin color” filter.
And now in another move, Hindustan Unilever has decided to drop the word “Fair” from their brand “Fair & Lovely”.
⭐️ NO MORE “Fair & Lovely”
Hindustan Unilever will drop the word “Fair” from their brand Fair & Lovely.
TO BE REMOVED:
❌ Words like “fairness, whitening, lightening”
❌ Two faces of shade transformation.
❌ Shade guides.
✅ Ads will now show women of different skin tones. pic.twitter.com/h4JJb5MCZN
— StockTalk (@stocktalk_in) June 25, 2020
“Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. The new name is awaiting regulatory approvals and we expect to change the name in the next few months,” Hindustan Unilever Ltd (HUL) said in a statement.
Other than the word ‘fair’, the company will also drop ‘whitening’ and ‘lightening’ from its packaging.
It was a long-awaited decision and the move has brought people cheer. However, many However, many questioned how dropping the word would change the purpose of the product, which is, in essence, a fairness cream.
Check out the reactions below:
Fair & Lovely to drop Fair from its name. Huge win.
Now can we talk about skin care clinic chains which offer methods to make ppl fair by peeling skin or some such stuff? I know women who keep getting them done, and skin goes back to normal shade after some time. It’s insane.— Samarpita Mukherjee Sharma 🇮🇳 (@BookLuster) June 25, 2020
#wows it worked, sort of… HUVR IN : Unilever to Rename Fair & Lovely Skin Lightening Cream in India. will also remove the terms “fair,” “whitening” and “lightening” from Fair & Lovely’s packaging and marketing material #blacklivesmatter #skincolordoesntmatter
— Anuja (@anuja_aga) June 25, 2020
Fair & Lovely is finally moving on to a more respectable branding.
Next in line should be ‘Pond’s White Beauty’, S. Husain’s ‘Fair One’, Garnier’s ‘Light Complete’, Biotique’s ‘White Orchid Skin’ and every other such product that promotes -ve stereotypes for darker skin tones! https://t.co/EbV5AW5S9z
— Sherlyn Dudeja (@SherlynDudeja) June 25, 2020
It was long overdue @HUL_News. Congratulations on making the right decision.
HUL Rebrands its flagship brand Fair & Lovely. Towards a more inclusive vision of beauty, the co will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’.
— Harshada Sawant 🇮🇳 (@AEHarshada) June 25, 2020
Fair & Lovely will become “Lovely”
Good, better late than never #HUL
But what about Fair & Handsome?
— Rajesh Sawhney (@rajeshsawhney) June 25, 2020
It’s high time brands become more responsible and regulators and courts need to keep pushing for it. Should have been done long back but better late than never.
HUL to drop ‘fair’ from Fair & Lovely; new name after regulatory nod @moneycontrolcom https://t.co/8oErqsVgzb
— Meenu Sharma (@meenusharma01) June 25, 2020
Fair in Fair & Lovely bhi like! pic.twitter.com/BPKgPR3ssT
— Rohit.Pandey (@rohitPandeyy) June 25, 2020
Hindustan Unilever to drop “fair” from “fair & lovely”. #FairandLovely pic.twitter.com/Ow7G5umrN9
— S⁷ (@Desimmyy) June 25, 2020
HUL to drop ‘Fair’ from ‘Fair & Lovely’. Better late than never. https://t.co/YA1oLinlCa
— 🔱 (@rkartha) June 25, 2020
HUL to drop “Fair” from Fair & Lovely as a support to fight #racism.
HUL and other fairness creams be like: pic.twitter.com/zYV6HFljKy
— Riya (@jhampakjhum) June 25, 2020
Fair & Lovely decided to change the name of their brand. Meanwhile : #Fairaintlovely #Unilever pic.twitter.com/nrE6UgoGCb
— Arpan Vadhera (@ArpanVadhera) June 25, 2020
All Fairness Cream Companies after Fair & Lovely pic.twitter.com/C63cuGAZ5I
— alpha dude zone (@alphadudezone) June 25, 2020
Fair & Lovely will become “Lovely”
Good, better late than never #HUL
But what about Fair & Handsome?
— Rajesh Sawhney (@rajeshsawhney) June 25, 2020
Fair from Fair & Lovely pic.twitter.com/FWvtDJtw7c
— HITLER (@Humabhizindahai) June 25, 2020
These small steps will lead to a bigger result.
