HUL removes “Fair” from “Fair & Lovely”, Twitter applauds!

Check out how netizens reacted to HUL’s decision to drop ‘Fair’ from ‘Fair & Lovely’:

In the past few years, skin lightening creams have received a lot of backlash on the internet for giving out an unhealthy obsession with fairness that is prevalent in our country. Brands have been blamed for their inclusivity and in a way targeting people with darker skin tones. Recently, in order to take a step forward to eradicate skin-colored based discrimination, removed their “Skin color” filter.

And now in another move, Hindustan Unilever has decided to drop the word “Fair” from their brand “Fair & Lovely”.

“Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. The new name is awaiting regulatory approvals and we expect to change the name in the next few months,” Hindustan Unilever Ltd (HUL) said in a statement.

Other than the word ‘fair’, the company will also drop ‘whitening’ and ‘lightening’ from its packaging.

It was a long-awaited decision and the move has brought people cheer. However, many However, many questioned how dropping the word would change the purpose of the product, which is, in essence, a fairness cream.

Check out the reactions below:

These small steps will lead to a bigger result.