Is this black face filter promoting Colourism?

People are using this blackface filter and it is questionable in so many ways.

Colourism is prevalent in India along with many parts of the world and though people constantly talk about getting over their bias, it is still a BIG problem. This new Instagram filter is part of the problem and people are using it t make reels that have garnered over million views.

The idea of these reels is that a person using this filter is not happy and in the next frame, they look happier with a fairer complexion. Take a look at these videos below.

After seeing these videos, people shared their views and even objected. Here is what everyone had to say.

What do you think about this filter?