People are using this blackface filter and it is questionable in so many ways.
Colourism is prevalent in India along with many parts of the world and though people constantly talk about getting over their bias, it is still a BIG problem. This new Instagram filter is part of the problem and people are using it t make reels that have garnered over million views.
The idea of these reels is that a person using this filter is not happy and in the next frame, they look happier with a fairer complexion. Take a look at these videos below.
There’s an actual blackface filter that ends up showing you differently towards the end when you shoot a reel on Instagram and Indian people are doing this like some Fair and lovely ad shit and glorifying it what is wrong with people! pic.twitter.com/Wn0Y1FOSRx
— Valia Babycats 🏳️🌈 (@Vaishnavioffl) July 24, 2021
No seriously what is this racist fair and lovely shit, @instagram please ban this goddamn filter and trend pic.twitter.com/bnM6583KT8
— Valia Babycats 🏳️🌈 (@Vaishnavioffl) July 24, 2021
After seeing these videos, people shared their views and even objected. Here is what everyone had to say.
Indians are glorifying it, because they too believe in colourism.
— Garima | #GetVaxxed! (@thebrownwoman) July 24, 2021
No matter what people say, racism is deep seeded in our culture. Social media needs to advance to a level where it can cut off such negativity from reaching even a few thousands.
— umaer (@umearshk) July 24, 2021
I am not shocked. I am just disappointed that last year we actually made a brand to change its name to control skin colour discrimination and this is what we are doing now.
— Shubham (@ashubhguy) July 24, 2021
Instagram should ban this feature in India , this feather will only make people uncomfortable against black or brown people , there should be no hatred or disgust against any race
— Jayesh Gandhi (@JayeshG61575020) July 24, 2021
This is so disgusting @instagram
Remove the filter immediately.When will Indians stop with this colourism sh!t. https://t.co/cwDWO88eIX
— Nick (@imNickRoy) July 24, 2021
What daaaa hell is that. 😖😖
This is pure racism, she even had south Indian chandan tika when she was black and “sad”. https://t.co/1qCvhSu144— चेहराविहीन (@_paradiso_o) July 25, 2021
What do you think about this filter?
