Dishwasher ad claims it is tested by real moms, Twitter says what about dads?
A few days ago, people lashed out at Scotch Brite for using the stereotypical logo on their product packaging. Their logo which was criticized for portraying that cleaning is a woman’s job is now being changed by the Head of the company. Now one particular ad for Voltas Beko dishwashers is also being called out for being sexist.
Check out the ad:
In times like these, #VoltasBeko dishwashers have made lives easier and chores convenient. They’re #TestedByRealMoms and bear their seal of approval. So, trust and bring home a dishwasher today. pic.twitter.com/RvC5bMTs66
— Voltas Beko (@VoltasBeko) July 16, 2020
Twitter finds the ad problematic because it focuses only on moms and doesn’t take into consideration the fact that dads or men can also use this product. The use of the term “real” mom is not helpful. Promoting the gender divide is really bad.
Check out how people reacted to it:
Errr, Voltas, do you think women who are not Moms and men in general don’t wash dishes or should not wash dishes?
— Anna MM Vetticad (@annavetticad) July 21, 2020
Men don’t need dishwashers? https://t.co/Fp8h4wAWwt
— Faye DSouza (@fayedsouza) July 20, 2020
Dear Voltas – it is 2020 —
my dad used to load the washing machine in 2000 …. real men also wash clothes in real homes. https://t.co/mFTHsuoQjn
— Harini Calamur (#StayHome) (@calamur) July 21, 2020
Real moms? Why just moms? Why not dads or husbands? Such a problematic narrative you guys have!
— Aakankshi Verma (@stayplush) July 20, 2020
— Aleesha Matharu (@almatharu) July 21, 2020
Where are the men in your ad voltas? Too busy doing the ‘important stuff’ is it?
— manu arya (@manuarya83) July 20, 2020
Advertising promotes gender divide more than anything else. Sad to see @VoltasBeko doing this.
— Pritish Nandy (@PritishNandy) July 21, 2020
Of course they do. Why do you think they get married?
But seriously… a TATA company with this copy in 2020?
Not very kosher.
— Harneet S Chugh (@hschugh) July 20, 2020
A spokesperson for the brand was quoted: “As a brand, Voltas Beko has always celebrated the spirit of womanhood in all our campaigns. Likewise in this advertisement, we captured a fun, casual conversation between four independent and spirited friends who got together over a video call during the lockdown. One of the characters in the video refers to how the family has been managing household chores, with her husband taking over the responsibility of washing dishes. This is when the protagonist of the film recommends a dishwasher. Our products have been developed to create convenience and comfort for all our customers, and are gender agnostic.”
What do you think about the advertisement?