This company apologized for a classist advertisement!

Kent RO systems took down an advertisement after it received a lot of backlashes.

An advertisement by Kent RO systems grabbed a lot of attention after one of their products was advertised in a classist way. It suggested that domestic help shouldn’t be kneading dough as their hands may be infected. 

 “Are you allowing your maid to knead atta dough by hand? Choose KENT Atta & Bread Maker for hands-free kneading of dough. Let automation take care of hygiene this time! Don’t compromise on health and Purity.” The ad read and was taken down from all social media platforms after receiving backlash. 

People openly condemned this and were not pleased with the precedent being set here. Here are some reactions from Twitter. 

The company issued a public apology for this badly articulated advertisement and assure that the company will take corrective measures to make sure it does not happen in the future.

Hema Malini, brand ambassador of Kent RO systems, was also tagged in many posts as people expected a reaction.