Vim faces backlash over “First dishwashing liquid for men” 

”It Was A Joke”: Vim Clarifies After Backlash Over ‘First Dishwashing Liquid For Men’: 

Milind Soman’s new Instagram post where he can be seen promoting Vim Black, a dishwashing liquid made exclusively for men, has gone viral, and people are trolling the brand for the same.  The ad, a cheeky attempt to normalize household chores for all, offended many as they started trolling the actor for gender discrimination.  Responding to the backlash, Vim has cleared the air, saying that the new campaign for black dishwashing liquid for men ”was a joke.

In another ‘’open letter”, Vim captioned the post as, ‘’ Hey guys, just something we want to say from the bottom of our b̶o̶t̶t̶l̶e̶s̶ hearts!”


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A post shared by MTV India (@mtvindia)

The post read, ‘’ Only the bottle is different, the liquid inside has been the same all along… You don’t need a new bottle to enter the kitchen, just the realization that these are your chores too!”


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A post shared by Vim India Official (@vimindia)

The outrage started soon after Milind Soman posted an ad on Instagram promoting the product, emphasizing that men should participate equally in dishwashing and other household chores.

Here are some of the reactions on Twitter:


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