”It Was A Joke”: Vim Clarifies After Backlash Over ‘First Dishwashing Liquid For Men’:
Milind Soman’s new Instagram post where he can be seen promoting Vim Black, a dishwashing liquid made exclusively for men, has gone viral, and people are trolling the brand for the same. The ad, a cheeky attempt to normalize household chores for all, offended many as they started trolling the actor for gender discrimination. Responding to the backlash, Vim has cleared the air, saying that the new campaign for black dishwashing liquid for men ”was a joke.
In another ‘’open letter”, Vim captioned the post as, ‘’ Hey guys, just something we want to say from the bottom of our b̶o̶t̶t̶l̶e̶s̶ hearts!”
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The post read, ‘’ Only the bottle is different, the liquid inside has been the same all along… You don’t need a new bottle to enter the kitchen, just the realization that these are your chores too!”
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The outrage started soon after Milind Soman posted an ad on Instagram promoting the product, emphasizing that men should participate equally in dishwashing and other household chores.
Here are some of the reactions on Twitter:
Men participating in household chores is nothing to brag about.And if this bragging thing is promoted it basically looks like they are doing a favour on women.
And is there need for a new dish washing liquid for men.#Vim#VimBlack@HUL_News pic.twitter.com/uLANRgE5mp
— Ruchika Goel (@RuchikaGoelR) December 10, 2022
This ‘Vim black, dish-washing liquid for men’ endorsed by #MilindSoman better be a Joke by #HUL ’cause Oh My God 😂 pic.twitter.com/O9hDY5Dccv
— Neha Joshi (@whonxj) December 10, 2022
“Probably the world’s 1st ever dishwash liquid”?
“for men of all ages, sizes, and personalities”?
“anti-slip grip for new users trying to slip away from doing dishes”?
Seriously, Hindustan Unilever? This is not an April 1 joke launched way too early in December? 1/2 pic.twitter.com/cwun0HFi1x
— Karthik 🇮🇳 (@beastoftraal) December 10, 2022
ViM liquid black – do you feel men are ashamed to use yellow or green dish washing liquid ? Seriously feel bad for the team who approved this and thought this would work pic.twitter.com/RF85vKZA0x
— Kevin (@iamkevins) December 10, 2022
What are your thoughts on this?
