REVOLVE came up with a vaccine-ready category and people reacted.
The pandemic has challenged the marketing skills of various brands and that has led to the introduction of many designs which are in line with the current situation. Some of them make sense while others are a bit too much.
A brand called REVOLVE has released a separate category for ‘vaccine ready’ apparel and that has received a mixed response online.
Lol that moment when Revolve Clothing has a section of their website for vaccine fashion… you gotta be kidding me!! 😂😂😂 pic.twitter.com/K1WwAHlaJH
— The Real Diana Prince (@wqnder_wqman) March 30, 2021
Some people are appreciating the effort while others are criticizing the bizarre marketing trick. Here is what people are saying about this collection from the brand.
Revolve’s vaccine ready section is actually very cute 😩
— Maxine (@MaxineAGrant) April 1, 2021
Might order this for my vaccinations. pic.twitter.com/tduzdEQlTM
— ohchrissavidge (@ohchrissavidge) February 22, 2021
Revolve is here to help you get “Vaccine Ready!” All you have to do is purchase a $200 top pic.twitter.com/LdHNS4qLtY
— Whitney – 2020 World Series Champs!! (@fabinfayette) April 1, 2021
When you shop during the WH press briefing and you see that your favorite online retailer @REVOLVE literally now has a section “vaccine ready” with category “Shoulders out for the vaccine”
This isn’t a joke 😑
Still ain’t getting the vaccine thou pic.twitter.com/yFRyWE5fyQ
— Mona Salama (@MonaSalama_) March 30, 2021
Any marketing trick no matter how bizarre
— 🇺🇸Av8trix✈️🐓🐴🐶🐈🔫🚅🎃 (@av8trix6) March 30, 2021
The plan backfired and REVOLVE had to remove this category from their website.