SRK turns muse for Aryan Khan as he launches new clothing brand 

Check out the pictures as SRK turns muse for Aryan Khan’s new luxury clothing brand: 

Aryan Khan, the son of Shah Rukh Khan, gave fans a sneak peek of his new clothing line, D’Yavol, on Monday. The brand is said to offer “luxury streetwear” and Aryan shared a teaser of the upcoming ad, featuring his father Shah Rukh, along with the brand’s first look. Aryan not only directed the ad himself but also made his directorial debut with it.

In the brief teaser clip, Shah Rukh Khan is shown erasing the word “timeless” from a blackboard and then picking up a dropped paintbrush. The clip then fades to black before revealing the label. At the end of the clip, a glimpse of the actor’s face is visible.


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A post shared by @dyavol.x

Sharing the announcement video, Aryan wrote, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content.” 


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A post shared by Aryan Khan (@___aryan___)

Aryan Khan is the co-owner of the brand. He has partnered with Leti Blagoeva and Bunty Singh, with whom he has already launched a premium vodka brand for the brown spirits market later.

Last year, Aryan made his foray into the business world by announcing the launch of his upcoming clothing line. Prior to this, he had already entered the market with his spirit brand in India and collaborated with the world’s largest brewing company using the same partners.

Talking about his brand D’Yavol, India Today quoted Aryan as saying, “As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web-store. As we go on from there, there will perhaps be more verticals.” “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here,” he had also written on social media.

Other than venturing into business, Aryan will also be making his film debut as he is currently working on his first film as a writer and director, which will be backed by his parents’ production house, Red Chillies Entertainment.