There are memes all over as Sabyasachi and H&M collaboration is revealed:
Fashion collabs are a rage series these days, some of them are hits and some are disliked by people. Well recently, the most awaited collab between ace Indian designer Sabyasachi Mukherjee’s with H&M has not been all that we hoped for! Sabyasachi’s label is famous by the same name and is known for its gorgeous Indian wear, ranging from lehengas to saris. Girls usually joke that they wouldn’t get married unless it’s in a Sabyasachi lehenga. This joke is so common, Alia Bhatt‘s character in ‘Humpty Sharma Ki Dulhania’. His fashion is always related to something over-the-top and luxury, and not everyday wear. His collaboration with H&M has perhaps been the opposite.
The pret collection with H&M, has given the Sabyasachi label an opportunity to spread its aesthetic to a wider audience in India and worldwide. “I’m often asked why I can’t make my clothes more affordable, but an outreach like pret requires huge investments and logistics costs which I couldn’t delve into. Now I can proudly say I’ve made a special pret line that belongs to H&M and the world. It comes at a great time celebrating 20 years of my label,” said Sabyasachi.
In order to make his clothes affordable for a fast-fashion brand like H&M, he failed to impress his audience. After the revelation of the collection, Indians did not give very positive reviews about it, they instead turned it into a meme.
Check out the memes below:
we asked for representation and we got a collection of clothes goras wear when they go to a south Asian country for the first time :///// #SabyasachixHM
— it’s not that deep. (@farishta_) August 10, 2021
you’d expect better from Sabyasachi x H&M this is so 🤢🤢🤢🤢🤢 pic.twitter.com/PgB0HRFbw9
— subiiii (@_subiiii_) August 10, 2021
so Sabyasachi recreated my watchman’s outfit with @hm, which costs ₹6,499
did not know misra ji was a style icon all along. pic.twitter.com/iLjpydHwmm
— Pranshu 🎴 (@inmypranshoes) August 9, 2021
sabyasachi x h&m is so embarrassing ain’t no way it’s gonna cost $70 to look like an Indian bus driver pic.twitter.com/j2BW1Sba38
— neha 🌿 (@nehadantuluri) August 10, 2021
I’m pretty sure my grandmother had a very similar saree in 1970s which didn’t cost her a kidney pic.twitter.com/RWphJoNHGw
— agila ulaga powerstar (@currdfriedrice) August 10, 2021
— Tilak Mithrabettu (@tilak365) August 11, 2021
sabyasachi x h&m is soooo not impressive in anyway bro that’s the fits my grandparents wear on a daily basis
— tufs. (@tufaylshake) August 11, 2021
I’m finna wear my mom’s almost same saree and tell everyone it’s Sabyasachi X H&M 😭😭😭 https://t.co/vgywUmHdHE
— muscan’t || check pinned (@idontknowbhai) August 11, 2021
love these new shots from h&m x sabyasachi campaign https://t.co/M9srSpNdAP
— FRWNY BRWNY (@frwnybrwny) August 11, 2021
“I’ve done many collaborations and each one is diverse, but what I try to do with every collaboration is further the India story, take it forward; if I cannot have an Indian narrative, I don’t want to do it. With H&M it was such a proud moment, it’s like a lifetime achievement award when it comes to recognition of one’s work. It’s only when your label has a strong voice that it can traverse the mind space of many countries,” says the designer.
The Sabyasachi H&M collection is going to offer a complete fashion wardrobe for both ladies and men, including accessories, jewelry, footwear, sunglasses all at accessible price points. Some highlight pieces include long flowy dresses, tunics, blouses, breezy shirts, wide pants, and more.
What are your thoughts about the collection?