Tanishq takes down another Ad, after facing backlash for promoting cracker free Diwali:
Once again, jewelry brand Tanishq pulls down an advertisement. This time the brand released an advertisement about Diwali, that supported celebrating the festival without bursting crackers. The ad starred Alaya F, Nimrat Kaur, Neena Gupta, and Sayani Gupta. It faced backlash online with #Boycotttanishq. It trended a lot that the brand has to take down the advertisement.
The latest ad features Neena Gupta, Alaya Furniturewala, Nimrat Kaur and Sayani Gupta talking about how they will be celebrating Diwali this time. The ad, which is no longer available on Tanishq’s official social media platforms, starts with Sayani Gupta saying, “I’m hoping to be able to meet my mum after really long. Definitely no firecrackers. I don’t think anyone should light any firecrackers. Lot of diyas. Lot of laughter hopefully and lot of positivity.”
Neena Gupta to contributes by saying that she is planning to “dress up well and wear nice jewelry.”
Have a look at the ad:
Check out the tweets:
Who is #tanishq to advice Hindus as how to celebrate diwali. Keep your advice to yourself and apply the same for your cheap publicity campaign.
I request you all to #boycotttanishq
— Gaurav Goel (@goelgauravbjp) November 9, 2020
They are giving lectures on firecrackers Christmas me tree kaatne se deforestation nahi hota kya 🙁#boycotttanishq
— komalLporwal (@KomalPorwal7) November 8, 2020
They say go green
So here is my” go green”#boycotttanishq pic.twitter.com/5upXyhxHBp— . ™ (@KaransinhMori11) November 9, 2020
I request people to add #boycotttanishq to this list. https://t.co/ruJVoPEoL9
— Chaukidar Surender (@ChaukidarSuren9) November 8, 2020
#boycotttanishq @TanishqJewelry Well planned Hindu hatred will not b tolerated. https://t.co/1dPMXrwDoY
— Optimist (@hindubangal) November 8, 2020
People also trolled actor Sayani Gupta on her tweet supporting Diwali celebrations without firecrackers.
BCs khud apnee marriage mein 2 2 ghantey Kay fireworks kartey hein aur hamein yeh anti Hindu updesh detey hein
— MKumar2001 (@Kumar2001M) November 8, 2020
On the contrary, gift a box of fire crackers to the neighborhood kids: see their faces light up, gift diyas bought from pavement shops to their mothers and yes,
DO NOT WASTE MONEY IN BUYING JEWELRY— Savitri S (@Savitritvs) November 8, 2020
Hamara tyohar
Hamari celebrations
Hamari marzi !!!!Rasta naapo ab …
— Ritu (@RituMod) November 9, 2020
Some social media users also defended the ad:
Earlier the brand was forced to take down an ad showing an inter-faith marriage, because people condemned it online by calling it an example of ‘love jihad’.
