When it comes to children wear we all want the best for our child. Often the materials are something we tend to over look. So when we got a chance to visit Kidology and understand their intricate process we jumped at the opportunity.
Kidology is a premier children’s wear brand that offers formal and party wear clothing. Their sizes start from one and go upto 10 years of age.
They also have tie ups with the best designers across India from Siddhartha Tytler to Gauri & Nanika to get exclusive kids wear designed.
Most of these designs are made keeping in mind that children move around a lot and need to be comfortable. The designs can also be customised. From colours to fabrics everything can be changed or customised.
Here is how their factory works to make an efficient clothing line:
- Research on upcoming trends, new fabrics, prints, colour palettes
- Ideation for new collection, story board of concepts/themes
- In-house for Kidology’s In-house collection
- Meeting with other Designers to see their upcoming adult collection and discuss theme/s and styles for their Kidology kids collection
- Pattern Making & Sampling of short listed styles, colour variations, embroideries, other embellishments
- In-house for Kidology’s In-house collection
- Done by other Designers for their collection followed by counter sampling at Kidology
- First styles are sampled in size 4-5 years, fitting checked& necessary adjustments are made
- Pattern grading from newborn upto 9-10 years based on standard measurement charts which have been developed in-house
- Production samples for size 1 year and 9-10 years are made to ensure proportions/sizing
- Product & Kids Shoot of samples for look book and online product presentation
- Fabric and accessories procurement based on production estimates
- Cutting
- Embroidery if applicable
- Stitching
- Button and other hand work if applicable
- Finishing – thread cutting, spotting,ironing
- Quality Control
- Tagging
- Packaging
- Dispatch
